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Bottom line is that if you want to deal with b2b event telemarketing, you have to do it right to get your desired results.

Companies that outsource their telemarketing campaigns, of course, want to gauge the performance of their marketing venture.

Keeping an eye on the seasons is always important in appointment setting. It affects everything from the openness of clients to their availability for client meetings.

If you have been using telemarketing in conjunction with other marketing tools, you can actually use it to see if those other tools really are delivering.

A common misconception about telemarketing comes from the fact that the usual sales process that most people go through are so fast, things like telemarketing seem unnecessary.

In order to maximize the marketing team's efforts and resources, consulting firms must spend on the following when selling their services.